Saturday, February 4, 2012

Web Content Management Software

October 11, 2009 by  
Filed under Web Content

In many cases, companies or business will create their own web content management software in order to keep all the content, graphics, and html codes on the site updated, but recently, there have been a number of companies that have created software that you may want to check out if you don't have a technical support department quite yet.

The History Of MSN Live Search And Bing

October 10, 2009 by  
Filed under Search Engine Optimization

MSN Live Search (Bing) is the branded name for Microsoft's web search engine. Currently, it is the third most used search engine in North America after Google and Yahoo! This is also virtually the case here in Australia with Google being the top dog for search engines.

Website Promotion Strategies

October 10, 2009 by  
Filed under Website Promotion

One of the best ways to start your website promotion is to add links to your website that are pointing to other authority sites that you know are particularly popular, but they also must be relevant to the information that your website is going to offer and preferably place in the site content not as stand alone links.

What Is Click Fraud

October 10, 2009 by  
Filed under Contextual Marketing

Google, Yahoo! and all the other PPC providers large and small are today scooping up tens of billions of dollars in ad revenue based partly on the assumption that clicks are a reliable, quantifiable measure of consumer interest.

Pay Per Click Marketing

October 9, 2009 by  
Filed under Contextual Marketing

Pay Per Click Marketing or PPC is a mode of Internet promotion that is placed on content sites (like blogs) you will also see these as well on search engine pages on top of the listings and down the right hand side and across the various ad networks.

Understanding Google Adsense Is It Right For Your Business

October 8, 2009 by  
Filed under Contextual Marketing

Google AdSense was the first major contextual advertising program. A large part of Google’s earnings come from its share of the contextual advertisements served on the millions of WebPages that run the AdSense program. Website owners can sign up for AdSense to enable, text, image, and even video advertisements on their sites.

Understanding Pay Per Click Advertising

October 7, 2009 by  
Filed under Contextual Marketing

So where did the Pay Per Click Advertising concept originate from in case you are not sure what this is this is what eventually became Google AdWords. It was as far as I can work out pioneered by Bill Gross, the founder of a company called Idealab, who based the idea on the yellow pages.

What Is Contextual Marketing

October 6, 2009 by  
Filed under Contextual Marketing

Contextual Marketing (advertising) is a form of targeted advertising for advertisements appearing on websites, blogs or as well as other media. The advertisements themselves are selected and served by automated systems based on the content (keywords) displayed to the user.