How to Use Banner Advertising Statistics to Your Advantage
June 10, 2010 by Ron
Filed under Banner Advertising
By now you know all about banner advertising; chances are just about every website you visit has a banner of one sort or another, located somewhere along its pages or sidebars.
Based on banner advertising statistics, the use of banners are a guaranteed way to effectively pull good traffic to your website without it being to expensive.
Understanding Banner Advertising Statistics
Other sites will be hosting your banner and when their visitors click on them that is when you are charged by the network. Other banner advertising statistics show that some of these networks also work on a type of credits basis, meaning you pay for so much exposure of your banner regardless of how many visitors do or do not click through to your website.
How Can These Banner Advertising Statistics Help You Out?
If you understand how banners work, and how the companies that provide this type of advertising work, then you will have more exposure for your online business site while paying less for it.
Factors to consider are the following.
Most banner advertising statistics will tell you that your banner will work only if it’s shown on sites that already have visitors that are likely to visit your site (a related niche).
Therefore it is a poor decision to have a banner about toddler’s toys displayed on a tattoo website. Instead, that type of banner would do better on a site that is geared towards families and those that are shopping for children toys!
It can be tedious to pick particular sites for your banners so just identify your business niche. Those really good banner advertising statistics are stressing on the importance of genre when selecting the sites for banner ads so that the accurate traffic can be lured into the site of ad owner.
Banner advertising statistics are also into the quality of banners used. Perception varies in every person, that is why some of them get many more clicks than others.
You need a banner that will give a visitor a reason to click through; this means posing a question or leaving a statement unfinished. It might also mean some eye-catching graphics that will pull the visitor in and make them want to see more.
The quality of your banner is an important aspect of successful banner advertising statistics so you don’t want to ignore it.
Several studies on banner advertisements bank on their effectiveness without the high charges. Awareness of these ideas about banner advertising statistics can definitely help you in a lot of ways.
Marketing is always depends on how you represent your product and Banner Advertising is one of the best way you describe. Really very nice post. Thanks
Nice article. You hit the nail on the head when you talk about relevance being the key. Marketing has always been about right people, right message, right time.
So many people fail to realise this, and simply book a campaign and send it out to hunt, rather than spending more time researching their position and niche.
They seem to think that somehow the laws of marketing don’t apply to the web.
Hi Shaun and welcome…
Yes you a completely right many people think it is as easy as putting up a website and the traffic will come. With no research and no thought at all put into what it is they want to achieve. I have had many clients that have been in this exact situation where they have paid thousands of dollars to other web designers for a website only to find it sitting 100 pages back in Google, no traffic no sales.
If you have researched first then they would have known that the web design and marketing should be a package because both are useless with out the other.
You need to research ask the right questions and even go as far as trying to determine if you product is in a buyers market before you ever put your hand in your pocket.
How effective do you think banner advertising is these days? I guess it depends on how spammy the banners or the site looks that a user visits. Banner blindness can come into play sometimes, but I guess it must work otherwise people wouldn’t do it.