What Is Click Fraud
October 10, 2009 by Ron
Filed under Contextual Marketing
Google, Yahoo! and all the other PPC providers large and small are today scooping up tens of billions of dollars in ad revenue based partly on the assumption that clicks are a reliable, quantifiable measure of consumer interest.
Understanding Google Adsense Is It Right For Your Business
October 8, 2009 by Ron
Filed under Contextual Marketing
Google AdSense was the first major contextual advertising program. A large part of Google’s earnings come from its share of the contextual advertisements served on the millions of WebPages that run the AdSense program. Website owners can sign up for AdSense to enable, text, image, and even video advertisements on their sites.
Understanding Pay Per Click Advertising
October 7, 2009 by Ron
Filed under Contextual Marketing
So where did the Pay Per Click Advertising concept originate from in case you are not sure what this is this is what eventually became Google AdWords. It was as far as I can work out pioneered by Bill Gross, the founder of a company called Idealab, who based the idea on the yellow pages.