Online Videos and Viral Marketing

Online Videos and Viral Marketing

They key, of course, as always with any sort of online video marketing, is for the video itself to be well done. In the context of a more casual YouTube type video, this no longer has to mean slick and professional. But the video still has to grab viewers’ attention and keep it, for any sort of viral marketing plan to succeed. It also needs to be fairly short, because ten-minute videos don’t often get passed around in the same viral manner as bright, fast-paced, short ones.

Should Your .au Site Go Global

Should Your .au Site Go Global?

Your first instinct might be to pick up a .com or .org and simply provide duplicate content with country-specific grammar. While this is actually a good idea, it’s also death for SEO. Duplicate copy is considered spam in SEO best practices, and doing so will likely knock both sites down to the bottom of search results. It’s a tough call, but you might want to permanently switch to a dot-com domain and ensure any trace of the dot-au is out of the picture.

email marketing newsletter great for maximising advertising exposure

Email Newsletters are a Great for Maximising Your Advertising Exposure

There is actually quite a lot involved with email marketing to ensure it’s success. You can not just go and send off random emails and expect it to do anything. Your emails must be professional (but try not to sound stiff, if that makes sense) and informative. But at the same time you do not want to give them what you are selling (assuming what you are selling is knowledge), so you need to give them enough to whet their appetite but not so much that they feel no need to buy it.

WordPress Image Plugins

WordPress Plugins to Make the Most of Your Images

If you take your own photos for your blog, you may have experienced how frustrating it can be to find someone else using your photos without even giving you credit. This plugin takes care of that problem for you. Instead of putting a watermark on every image manually, it automatically places a watermark on all the images on your site without affecting the original image.