This post is for anyone that has an online business and intends to sell their products and services online. With our previous posts we have covered different aspects of using PayPal for business however, we have not covered the PayPal merchant account and the ways you can receive payments on your website. Adding Buy Now…
Any retail owner should know the fastest way to increase sales in a tough market is to bring their business online to the entire world. Marketing your retail business online is not only smart but cost-effective. With the internet so easily accessible to most, there are potential buyers looking for your business. For example, if…
Not all businesses have a large budget to spend on their marketing campaign. There are large corporations who are hiring social network marketers to making expensive commercials that small businesses can’t compete with or so they think.
Make sure that the video contains factual details of your products so that customers will be aware of them. Do not add additional images or graphics just to make the video look good as you need to only focus on the actual product or service you are selling, people aren’t interested in how good you are so avoid the “wouldn’t it be cool if …” type of attitude that often takes over video marketing for newbies.
This post on mistakes to avoid when marketing is going to show you how you can be getting it wrong right from the start by not planning or understanding what is really needed to have a solid and profitable online business. Believe it or not this process of making mistakes can start even before you spend one cent on any aspect of your internet business.
If you’re looking to start your own small business on the internet, then you’ll definitely want to create an internet presence so that any would be customers will be able to find and learn about your business and purchase products at any time from you online.
This is the very first step in building a site that is ready for search engine optimisation with all your site categories selected and an overall picture of your site navigation. Site navigation today, is just as important as any content you are placing on your site simply because if the site visitor can not find that content then chances are the search engines will not either.
Link spamming was used as a way of exploiting a weakness in the search engines to gain top 10 rankings, which is why today you still see marketing companies offering this as a guarantee. However after the Google updates in 2012 and continuing into 2013 many of these companies started to disappear and so did the business they were working for.
After the many updates from Google (Panda, Penguin) and the thousands of websites that were effected and continue to be effected it is important for you as a website owner to understand a little about link profiles. Every link you build to your site is another footprint being added to your websites online profile that can be tracked by Google.
Be careful about claims to unlimited bandwidth. This refers to the bytes that transfer from your site to a visitor’s browser when they access your website, or loosely speaking, the term addresses the amount of traffic your pages are getting. In an ideal universe, everyone would have unlimited traffic, but the fact is that your web host has to pay for the bandwidth.
There’s an almost infinite number of things you can do with your own site, whether it’s for personal use or for taking your business online. But in order to make the most of this opportunity you’ll need to do some careful advance planning. And when it comes to your advance preparations, in this as in so many other things, size really does matter.
If you’re operating a reasonably small business and don’t need the extra hassle, the shared server will probably do fine, but if your business is larger and you think you’ve got enough technical skill in your company to manage things yourself, then you’d likely do better on a dedicated server. It’s all a matter of making an accurate assessment of your needs as you look for your website home.
