The Importance of Mobile Optimisation For Small Business

With the steady increase of internet traffic coming from mobile devices, it has become a necessity for businesses to create websites optimized for mobile devices. Many domains detect when a mobile device is being used over the PC and can switch from mobile optimization to the PC optimized page.

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Is Your Website Being Found Online?

What this means to small business websites is simple, get good quality links and you will have better rankings. Use UN-qualified outsourcing companies that build links on low quality or spammy sites and you will see your site rankings decline fast, maybe not today or even tomorrow but it will happen.

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Website Architecture, Building An Effective Website

The main content page should attract most of the external links due to its high quality, however you also need to have internal and external links coming into the related pages/posts as well. Social media will work the same, if you have created a high quality article that really helps people in a time of need it will get shared across multiple social networks and so should the supporting content.

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How Cornerstone Pages Help With Link Building

These pages are not sales pages there are very targeted and focused content which is what makes them very attractive in link building. However you can use cornerstone pages as landing pages to get additional information from site visitors. However my research shows that not many websites like to give a link to a landing page.

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Cornerstone Content, The Best Way To Rank A Site

Cornerstone content is a static page on your site that is very well written about one specific item or term which will then link out to other articles of interest on your site. For us, we use those other articles as posts that form one big hub of tightly related content around the keyword term we want to rank for.

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What Is Cornerstone Content?

Creating your content this way allows you to find many more topics to discuss and write about on your website. This is the foundation of the website that allows you to address issues and concerns of your customers fast and provide relevant and useful information that will help them solve any problems.

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Online Videos and Viral Marketing

They key, of course, as always with any sort of online video marketing, is for the video itself to be well done. In the context of a more casual YouTube type video, this no longer has to mean slick and professional. But the video still has to grab viewers’ attention and keep it, for any sort of viral marketing plan to succeed. It also needs to be fairly short, because ten-minute videos don’t often get passed around in the same viral manner as bright, fast-paced, short ones.

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Making The Most Of Your Website

Deciding how to make your page mobile ready, what words to use for the SEO and how to put together a marketing campaign around it is no easy task. There are lots of points that need to be considered and most times, it’s better to leave this jobs to the experts.

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7 Ways Marketing Online Can Boost Your Business

Through online marketing, reaching more of your target audience has never been easier. With the Internet connecting billions of people around the world, this provides you with an opportunity to offer goods and services internationally to gain more clients. By using online marketing for your business, you can also discover other markets to include in your target audience.

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Promotional Marketing To Generate Business Buzz

There are several out of the box ideas that can help your brand awareness by drawing a new audience to your message. They can create an excitement around who you are and what you’re doing, that goes beyond the valuable information that you’re publishing.

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