When you’re a neophyte in the business arena, everything you do will always affect your business. Whether it may be in a negative or positive way, solely depends on your decisions. Instead of spending your resources to all of the marketing channels available to you, be wary of the mistakes that you should avoid.
Cornerstone content is a static page on your site that is very well written about one specific item or term which will then link out to other articles of interest on your site. For us, we use those other articles as posts that form one big hub of tightly related content around the keyword term we want to rank for.