There are two things to remember about videos as a marketing tool. First of all, even if people arrive from some other link, few of them will have landed on your website completely accidentally. They were likely looking for something specific, and that’s how they got to your site. If you try to convince them you’ve got what they need by making them read several paragraphs, you’re much more likely to lose them than if you do it instead with a brief, well crafted video.
Using marketing video clips are by far the best means of communicating information to your customers and website visitors who then can become buyers. In reality though, not all online business people have the know-how to start making videos, more of them are video marketing newbies.