Why create a Persona Online?
Today, businesses of any size are realizing the importance of branding. And, that’s also the case for individuals (That’s You) who are looking to expand their own business and reputation not just within their current customer base but across their local area and of course the internet.
Your brand helps to build trust and without trust you have limited opportunities.
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
your personal brand should be the descriptive words that you’re known by in order to make you stand out and be more memorable.
A personal brand is what you stand for and what makes you special. [It’s] composed of values, a mission, and a positioning statement that depict what you do and who your audience is. [It] is an indicator for how valuable you are to employers and customers at every stage of your career.