Understanding the many aspects about back links and how you can use this information to create great offsite optimisation with out the fear of being penalized.
What this means to small business websites is simple, get good quality links and you will have better rankings. Use UN-qualified outsourcing companies that build links on low quality or spammy sites and you will see your site rankings decline fast, maybe not today or even tomorrow but it will happen.
These pages are not sales pages there are very targeted and focused content which is what makes them very attractive in link building. However you can use cornerstone pages as landing pages to get additional information from site visitors. However my research shows that not many websites like to give a link to a landing page.
Firstly make sure that the link request is coming from a site that has some similarity to yours and in fact will benefit your readers if you decide to give a link to the requesting site. This will give both sites a benefit in Google and could even start to see your site as an authority in its selected niche market.
One of the biggest things to come out of the Panda and Penguin updates was the damage incoming links from low quality sites were doing to many online business websites. For the purpose of this article I will refer to them as “Bad Links”. Look anywhere online and you will see countless webmasters and site…
Nearly all the search engines are aware of these schemes and are looking for a more natural growth and Link Footprint. Most of these links are very low quality and even totally unrelated to your site. It has become much harder after all the algorithm updates which has been close to 500 in 2012 alone to manipulate the search engines.
Having relevant backlinks coming into a website is very important, it’s a way to firstly get a site indexed and cataloged in the search engines. It is also considered a vote for a website in regards to the popularity and importance of the content you are providing.
You should also know that not all links are created equal meaning if you have using our site as an example a web design and marketing business and someone is linking to you from a lawn mowing website that link is not going to be be any where near as effective as another site related to web design or marketing.
Link spamming was used as a way of exploiting a weakness in the search engines to gain top 10 rankings, which is why today you still see marketing companies offering this as a guarantee. However after the Google updates in 2012 and continuing into 2013 many of these companies started to disappear and so did the business they were working for.
After the many updates from Google (Panda, Penguin) and the thousands of websites that were effected and continue to be effected it is important for you as a website owner to understand a little about link profiles. Every link you build to your site is another footprint being added to your websites online profile that can be tracked by Google.
