Online Videos and Viral Marketing
They key, of course, as always with any sort of online video marketing, is for the video itself to be well done. In the context of a more casual YouTube type video, this no longer has to mean slick and professional. But the video still has to grab viewers’ attention and keep it, for any sort of viral marketing plan to succeed. It also needs to be fairly short, because ten-minute videos don’t often get passed around in the same viral manner as bright, fast-paced, short ones.
