The biggest outlets for visual marketing – Youtube, Vimeo, Google Hangouts, Instagram and Vine – are still growing. Visual marketing is being discovered not only by targeted consumers, who spend more time looking at screens than ever before, but also by companies, who have infinite creative freedom to decide how to express their company publicly.
They key, of course, as always with any sort of online video marketing, is for the video itself to be well done. In the context of a more casual YouTube type video, this no longer has to mean slick and professional. But the video still has to grab viewers’ attention and keep it, for any sort of viral marketing plan to succeed. It also needs to be fairly short, because ten-minute videos don’t often get passed around in the same viral manner as bright, fast-paced, short ones.
There are two things to remember about videos as a marketing tool. First of all, even if people arrive from some other link, few of them will have landed on your website completely accidentally. They were likely looking for something specific, and that’s how they got to your site. If you try to convince them you’ve got what they need by making them read several paragraphs, you’re much more likely to lose them than if you do it instead with a brief, well crafted video.
Using marketing video clips are by far the best means of communicating information to your customers and website visitors who then can become buyers. In reality though, not all online business people have the know-how to start making videos, more of them are video marketing newbies.
This is just an overview, of course, and as you create your video you’ll need to explore each of these elements in detail, to get them right. It could take a lot of trial and error before you’ve got the perfect combination of elements. But all of them have to be there, and once you’ve got everything just right, you’ll be surprised and gratified to discover what good results you’ll achieve.
The keywords are important as well in the very URL of the videos. So keep the videos all stored in the same file, to begin with, one that again has “video” in its name. Then the file name of each video, which would be the later part of the URL, once more they should contain all the important keywords you want to target.
Video Marketing is no longer something for all the tech minded people especially with so many advancements in video marketing today, anyone can start producing their own online videos to sell their products or services. To understand how powerful this actually is Google has dedicated their very own search engine to finding videos online with Google Videos.
Make sure that the video contains factual details of your products so that customers will be aware of them. Do not add additional images or graphics just to make the video look good as you need to only focus on the actual product or service you are selling, people aren’t interested in how good you are so avoid the “wouldn’t it be cool if …” type of attitude that often takes over video marketing for newbies.
