This post is for anyone that has an online business and intends to sell their products and services online.
With our previous posts we have covered different aspects of using PayPal for business however, we have not covered the PayPal merchant account and the ways you can receive payments on your website.
Adding Buy Now Buttons To Your Website
As an internet user you have probably seen this many times on sales and landing pages when looking for information. This is also a great option for any business site where you are selling your own product or service where you can simply add a sales page to your site and within the content of that sales page add a buy now button.
This is a very flexible way to receive payments on your website and you can utilize customized buttons using APIs or HTML, third-party carts, or payment buttons created from the PayPal website itself. The good thing about this is that there are no monthly fees as you only have to pay a percentage of each transaction rendered to you. Additionally, a higher monthly income will cut the percentage on these fees.
Collecting Payments Via Email
This next payment method would have to be the most suitable for not just consumers but business as well, where you simply need to know the clients email address that you wish to request money from. This is also a great option for marketers that are working with each others on projects where payments come in from customers they can either request or send money between their PayPal accounts.
You don’t have to be knowledgeable about technical HTML stuff to utilise it. Just go to PayPal’s request money page and type your client’s email address and also the amount that needs to be paid. The fee for this kind of payment scheme is the same as that of the website payments standard too.
Using PayPal Express Checkout
We use this Merchant Account exclusively for any products that we are selling from any of our sites. It is very easy to set up and can have you making sales very quickly. This gives your potential customers more options when paying for any services you have offered them.
Express Checkout eliminates one of the major causes of checkout abandonment by giving buyers all the transaction details at once, including order details, shipping options, insurance choices, and tax totals.
This method allows your customers to stay on your site rather than having to leave to complete the transaction.
To see if this would be suitable for your online business you can get a complete overview of what this can do to improve your online business check out this page PayPal Express Checkout you will find a complete overview of all the different ways you can use this within your PayPal Merchant Account.