Should Your .au Site Go Global

Should Your .au Site Go Global?

Your first instinct might be to pick up a .com or .org and simply provide duplicate content with country-specific grammar. While this is actually a good idea, it’s also death for SEO. Duplicate copy is considered spam in SEO best practices, and doing so will likely knock both sites down to the bottom of search results. It’s a tough call, but you might want to permanently switch to a dot-com domain and ensure any trace of the dot-au is out of the picture.