Are you looking for a little extra visibility for your business?
Have you run the course with the traditional marketing channels, and not been totally satisfied with the results?
Writing Articles generates buzz. If you’re looking to increase audience engagement, promotional marketing is another method.
Tips To Generate Buzz Around Your Online Business
There are several out of the box ideas that can help your brand awareness by drawing a new audience to your message.
They can create an excitement around who you are and what you’re doing, that goes beyond the valuable information that you’re publishing.
It’s up to individual businesses to create a strong value proposition with their branding and message. It may be time to invite your customers to participate as you work on increasing your company’s awareness.
This can get them more excited to frequent your business, and buy.
There are some excellent promotional marketing options available for businesses to be able to do just that.
Contests Or Sweepstakes
While these two terms are often used interchangeably, they do have different meanings. Contests are judged and won by skill, while sweepstakes are won by chance. Either can help draw attention to your products or services, however.
These can be run both online and offline.
Some Facebook pages need a little bit of a jump start in order to create strong engagement and participation. A contest or sweepstakes may be just what it takes to prod your audience into participation. They can create a page that is quickly filled with comments. With custom apps, you don’t need to be a programmer to start.
If you’re looking to increase your offline engagement, sweepstakes and contests can still be a great way to engage customers through the mail or in your brick and mortar storefront.
One simple sweepstakes idea may be to refer a friend for business to be entered in a drawing. A contest idea may be to ask your customers to submit written testimonials or videos as to why they’re the most in need of your products or services.
Games
Everyone loves a fun game. They offer a great way for businesses to increase engagement with their customer base, and generate interest in products and services.
Try setting up a scavenger hunt, or making a spin-off version of a popular board game. If you’re thinking digitally, you could have a game app developed for your business.
If customers need to purchase something from you in order to play, it can add a whole new element to your company’s value proposition.
Interactive Promotions
An online promotion may be the perfect way to generate some buzz for your business, whether it be through your website or on your Facebook page. Chances are that most of your customers are familiar with your online brand, and this will give them a way to participate and enjoy.
This gives you better flexibility in generating coupons, organizing contests, and managing the data collection aspects.
Mobile marketing tools and tips for 2017 is an article by Margie Kupfer
As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.
Location-Based Marketing
As futuristic as it sounds, location-based marketing is sweeping the nation as one of the most popular marketing tools with both consumers and businesses.
Location-based marketing can be accomplished through the use of geofencing, beacons, Wi-Fi and Bluetooth.
Instead of just sending customers notification when they are near a store, send them promotions when they are near locations in which the brand’s products or services would be useful.
Take advantage of this opportunity to offer customers personalized and exclusive deals. This will build the relationship between the customer and brand, increasing the chances of repeat business.
Conclusion: Make sure that your promotion falls within the acceptable rules regarding what businesses are allowed to do. If you have questions, it’s always good to seek out a promotional marketing company. Promotional marketing helps give your customers a memorable experience. It turns your marketing efforts into a two-way conversation by giving them some stake in the results.
