Design Thinking – A New Paradigm Shift
Design thinking is going through a significant change. It has been this way for some time now, and there have been constant changes on how people perceive design and design related issues. Various design concepts have long been a vital part of business, science, technology, and culture. It is an important aspect many organisations deal with regularly and not just design companies.
Through all of these fields, design concepts have evolved and improved into what it is today. Additionally, various schools provide design courses that can focus on different aspects of design. This has led to creating the most popular profession in the modern world, being a creative designer.
All of these things have affected different areas of design, and it has found many places to strive. So, let’s see how design is viewed now, in various spheres.
Innovation Through Design
As you might have already known, business and design are closely tied together. In the beginning, designers were focused only on developing new products and advertising them or business organisations. However, as time passed by, the design field evolved and, today, instead of being mere “stylists,” designers fix multiple problems.
As businesses advanced, companies that were successful in selling some products realized that they are not going to be able to continue their great streak if they continue to offer similar products or services. This meant that the current business models had to be changed and implementing new innovation was essential.
Today, designers are the ones that come up with innovative solutions for products which are entertaining, used for some work, or used for plain living. One of the major differences was that design didn’t deal with just how something is going to look, but how it’s going to work as a whole.
Business and Design
There are many examples showing how a company that has design within its culture can improve its bottom line. Because of this, even those financial organizations that have nothing to do with design have started to invest in this area by hiring design teams and making designers important executives.
Organizations do this because modern design can allow them to develop a better UX and UI for all of their products. Additionally, new financial organizations also use strategic design to improve their operations. Today, serious business organizations have their own design departments, or they outsource these business processes to someone else. They simply cannot allow neglecting this aspect of their business as it is very important.
Yes, design has become a process and organizations need teams who will constantly work on design solutions for that company. They are the ones who will curate how the business will look; its products and services.
Design and Marketing
In the past, manufacturing companies were the only ones that had smaller design teams which were limited to dealing with products alone and how they look. They didn’t have much room for creativity as it was not about them, it was about delivering products that work and somewhat look visually appealing.
However, today, not only that most businesses have designers in their teams, but they have the power to take care of many different areas of business. Apart from products, designers can also have a huge impact on marketing.
In the past, companies were limited to advertising through TV or newspapers. Today, the digital world has opened up many new opportunities, and each business that has designing teams can create their own unique advertising material and present itself to customers online. A business that has a good digital image and interface can communicate with potential customers in a better way and be more memorable to them.
Simply put, design is not looked at narrowly as it was in the past. Various organizations realize just how big of an impact design can have on customers and the whole business overall. This is why designers are becoming a vital part of any organization and why they have more authority and responsibilities.
