A good small business marketing plan differs from a marketing plan of a large corporation because of the scale of the market. Large corporations are able to spends millions on advertising each month. Small companies simply cannot compete on this scale, so they have to get creative in order to maintain their customer base and even grow it.
If you don’t have a website yet, you should be working toward building a site or having one built for you. A website for your business can be simple, but it needs to be attractive and professional looking. More and more people are doing research online to find places to spend their money offline and your website will probably be the first impression of your company for those potential new customers.