Every successful business owner knows that they have to invest their earnings back into their business to grow and succeed on higher levels.
Every successful business owner knows that they have to invest their earnings back into their business in order to grow and succeed on higher levels.
Very true during economic downturns where the experienced and savvy businessman will increase his small business marketing budget to try to snuff out his competition which is cutting back on their marketing expenses.
Keep reading if you are interested in marketing strategies for small business.
The Advantage Of Small Business Marketing
A good small business marketing plan differs from a marketing plan of a large corporation because of the scale of the market. Large corporations can spend millions on advertising each month. Small companies just cannot compete on this level, so they have to get creative to maintain their customer base and even grow it.
The biggest advantage that a small business marketing strategy can have over the huge, national corporations is the fact that they know or should know, their local market much better than the giant companies can. Big companies spend their money on general advertising campaigns that appeal to the masses, and that get their name, and their brand is known on a national playing field.
However, a small business owner who knows the unique and distinctive tastes, preferences and needs of his local marketplace can effectively compete if he knows how to get the attention of the local crowd and can communicate compelling marketing messages to them. Most people like doing business with their local shop owners when they have the choice and would prefer to spend their money supporting small businesses.
Why You Need To Be The Local Expert
The trick for small business marketing is getting past the “noise” put out by big business and getting the attention of their audience. One creative way small businesses can do this is to position themselves as the “local expert” for their industry. Publishing a series of articles that feature in the local newspaper, or available on online article directories can help establish such credibility and expertise.
Small business owners can contact radio stations and local morning TV shows and offer to be a guest discussing the topic they are interested in or may even be the go to expert in town. In most markets, these local media outlets are always looking for people and businesses to feature that has something that their listeners and viewers are interested in. Doing this can be a win-win situation for both the station and the business.
Run Free Information Sessions
You can also run free monthly workshops or seminars providing valuable information that would be appealing to your potential clients. If you are a landscaper, you can offer a workshop on lawn care techniques. A CPA can provide tax tips for home businesses. A chiropractor can offer a seminar demonstrating stretching techniques for pain relief. Through these types of free workshops, you will gain new clients and also benefit from word of mouth.
As you creatively think of new ways to reach out to potential customers, you will find that your small business marketing strategy can effectively compete with the large, impersonal companies. With time and persistence, you should be able to create an ongoing plan that will continue to help your business grow in any economy.
Many website owners are reluctant to give away too much free information, however, if you can give just enough to firstly been seen as the expert and build trust with your site visitors your search engine rankings will increase, and the sales will follow.
Marketingtilt is a small boutique web design and marketing company that will help you get more exposure from any small online business. Being online for more than 12 years we know what small online business wants when it comes to small business marketing Australia.
If you have a website that is not performing then contact MarketingTilt for a free appraisal.
Just because a site may have optimised a keyword to rank well in the search engines for let’s say, “Internet Marketing Brisbane” that does not mean they will be a good fit for your small business.
MarketingTilt is about not only providing you with the best information but giving you the best performing website without busting the budget.
To learn more about what we offer you can check out our services page.