What you sell and what you do does not matter.
What matters is getting good qualified leads in order to start earning money from an online business.
In online business leads become customers and customers’ put money in your pocket at the end of the day.
Many experts compare this process as a sales funnel. The amount of leads that you will be able to put into the top of the funnel is the amount of customers that you will get and the more sales you will be able to make.
There are many ways to generate leads.
So How Do You Go About Generating Leads?
There are some being offered for free and some that you have to pay for, (I advise to stay clear of both). Below are some of the more popular free methods that you can use on the internet to generate traffic to your website which in turn would create leads to you.
The methods include: articles, blogs, press releases, social media (Twitter and Facebook) and videos.
One of the easiest and quickest methods to generate free leads is articles. This is done by creating an article with a topic in line with what you have to offer. It usually consists of 400 words or more unless you are a platinum author on EzineArticles then you can have as little as 250 words per article and then you post it at any article submission websites such as Articlebase, EzineArticles. Remember your article must offer value to your readers, do not sell them something, most individuals do not like to be sold.
How To Connect With Prospects
Blogs are a great way to connect with your prospects on a more personal level. It will help if your blog has stories and photos so that people can relate to you.
You must bear in mind that people will not buy from you if they do not relate to you and the content you are writing about, causing you to most probably lose a potential prospect.
We strongly suggest that if you wish to set up a blog for a small business then make sure you use WordPress.
Press Releases (PR) are almost the same as articles. They only differ on the format, since you need to tell the audience your story in news format. The heading would be something that explains how it happened such as how he becomes successful as online business in just a few months. A PR article is generally shorter than articles and can be posted on websites such as Free Press Release and PRLog.
Social Media sites like Facebook, GooglePlus and Twitter are also one of the best tools that you can use for free in order to generate free leads. It will create a personal relationship between you and your prospects. One important thing to remember is to never use social media to sell anything. You use these social media sites in order to connect with your prospects. Don’t ever chase after any of your prospects.
Make Sure You Also Use Videos
Videos are also an excellent way to generate free leads. By using your webcam or digital cam that supports video. Creating videos to post online have to offer value to anyone watching to have a chance of converting them into prospects. They should learn something from the video that you have created. It should not be longer than 2-3 minutes and need to be posted on websites like YouTube and Viddler.
These are free ways to generate leads that will help you a lot. Many businesses have been using these methods and they can attest to the success they received from using strategies such as these. All you need is a little time and patience which when done correctly will produce a hefty bottom line for any small business.