These days just about every business is scrambling to find new customers and keep their business afloat, and that is especially true for small businesses around Australia and the rest of the World.
The economy has been hard on many smaller operations, and business owners need to make the most of their small business marketing to stay alive in this competitive marketplace.
You just have to look on the internet to see the many stories of people losing 30%, 40% and even 90% of their business revenue due to the economy or a devastating update from Google whether that be Panda, Penguin or the EMD update.
There is no better time than right now as a business owner to put in place marketing strategies for small business that will help you increase your customer base and increase sales.
Grow Your Online Business With These Marketing Concepts
There are many different small business marketing tips that can be shared, but the tips that seem most relevant today are those that can help small businesses improve the way they use the internet for their marketing needs.
The reason for this is that internet marketing can be the most cost-effective of any marketing strategy you can implement.
The first, and probably most important small business marketing tip is to be sure you have an attractive website that provides the essential content your visitors will need to decide if they are going to visit your business.
Make sure your phone number is easy to find so they can call you with questions or to make an appointment. Also, be sure to include a map so potential customers will be able to quickly find your location.
Keeping Your Site Updated Promotes Credibility
Another important aspect of your website is telling your potential clients why they should consider doing business with you, it’s actually marketing your business to do this. A website is very much like a promotional brochure, but is published on the web instead of printed on paper. The advantage of this is that you can change your site quickly without incurring the cost of printing up new brochures.
But the website has to communicate to the website visitor enough details that they begin to trust your online enterprise and want to do business with you.
Any marketing you do for your small business should be kept simple and to the point. You don’t need fancy graphics, streaming video, or flash animations that slow your site down. When people are doing research online, they want basic information and they want it fast. If your site loads slowly they probably won’t even wait around long enough for it to completely load before they leave your site.
Make Sure You Have A Client List
One of the most valuable small business marketing tips, that will go along way to improving your bottom line, is to start to gather email addresses of your customers so that you can communicate with them directly. Offer then some incentive for giving you their email address, such as a discount coupon, and then be sure to respect their information by only emailing them once or twice a month.
Having a list of customer email addresses allows you to quickly let them know about great savings in your store or upcoming events that would be of interest to them. You can also ask for their birthday and send them a special coupon each year to help them celebrate.
This small business marketing strategy helps build loyalty with your customers and they will rarely unsubscribe from your email list if they know you will be treating them with reasonable savings and offers on a regular basis.
Preparing For 2017 And The Many Opportunities
Marketing Growth Strategies 2017
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages.
With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is going to mean for marketing.
Here are some marketing growth strategies to help your small business succeed in 2017.
Mobile Apps: If you do anything mobile-related in 2017, then get a mobile app. If you don’t already have one, check out this list for detailed reviews of affordable DIY app builders. Small businesses have been slow to build apps for their brands because of the high price point of mobile development.
However, there are now a lot of inexpensive, yet effective, options that can allow your company to propel itself into the mobile-centric world of 2017.
Your small business may already have blog content that is regularly published, but how good is that content? Blog content for marketing became a popular means to get noticed on search engines thanks to SEO practices. In this quest to be seen, a lot of organizations became more concerned with their SEO than the actual quality of their content.
Article Source: 6 Small Business Marketing Growth Strategies for 2017
MarketingTilt is a small web design and marketing company that specialises in helping small business owners get good results from the internet. If you wish to learn more about our services then please contact us here.