Writing SEO For Humans Or Search Engines
Search Engine Optimisation, what you need to know had how to get it right.
Not to long ago you would have been performing badly in the search engines if your site content was poorly optimised and not keyword rich, however since 2012 and 2013 with the release of Panda & Penguin and a whole heap of smaller updates and changes in-between the whole game of SEO has changed and will continue to change.
As a website owner this one topic alone can be confusing and down right expensive to get right, having to spend countless hours tweaking and modifying your websites , adding keyword rich content, and spending hours obtaining back links, all so a site can rank higher in search engines.
Search Engine Optimisation Starts With A Good Plan
Many people think that by creating a website and placing content that is rich in keywords is all you need to have a good ranking and the marketing edge over any competitors, I am here to tell you right now that those days are long gone.
Before creating your site you need to first plan it out so that you have a picture in your mind or you can relay that information to any web developer you are planning to use.
This is the very first step in building a site that is ready for search engine optimisation with all your site categories selected and an overall picture of your site navigation. Site navigation today, is just as important as any content you are placing on your site simply because if the site visitor can not find that content then chances are the search engines will not either.
If your site navigation is not effective then you will have a high bounce rate. Bounce rate is one factor in the many aspects of SEO that needs to be looked at on every website.
What Happens When You Write For Humans And Not Search Engines
Writing good quality content is now the cornerstone of any business that is going to survive in 2013 and beyond. Every day sites are disappearing from the search indexes due to bad content or black-hat practices such as over optimization using back-links or keyword stuffing. This is why it is more important than ever to write for humans and not the search engines.
You content needs to be able to relate to the reader and having it stuffed with keywords or getting a heap of back-links which is nothing more than link spam from sites that are not relevant to your site is not going to get you any quality traffic at all. In fact many of these people will simply land on your site see that it is not what they wanted and leave.
If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and will come back frequently to read any new content you may have added. The more people who visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.
Another very positive upside to writing for humans is they will interact with you not just on your site if you have a WordPress blog by placing comments and questions on your articles but in the social media sites by bookmarking your content and sharing it with others on the many different social networking sites. This is another big indicator to Google that the website is an authority in its selected niche and as a result you can get much better rankings.
Many people will also tell you to build as many back links as you can to you website, this can take up a lot of your time and can be very dangerous to anyone that does not understand how to do this correctly. If you are writing website content for humans this is another aspect that you will not have to spend countless hours on, simply because as you content is getting circulated across the many social networks and RSS feeder sites other webmaster will see it and start to link to your content naturally which is exactly what Google wants to see.
What Happens When You Write For Search Engines
Writing for search engines was once the best way of getting a number one ranking but now 2012/2013 it would have to be the biggest mistake you can make with your online business.
What happens to the content on your site when writing for search engines is that articles are to keyword dense, the quality of the writing will not be as high as it should because you are trying to use keywords where they just don’t fit, and quite frankly, many of your visitors will be annoyed if you keep using the same words over and over again to get your web site high in the search rankings for your keyword terms.
Update October 2013 Google Update Announced Hummingbird – This is an algorithm change which has not happen since 2001. This change has done away with what I would call traditional searches and is now more focused on conversational searches. The aim for Google was to deliver firstly more relevant content and filter out any content that has been created solely for search engine optimisation and search rankings.
The downside for anyone who has done this in the past is this, there are now over optimisation penalties in place by Google that can see a page drop like a rock over night. Then due to the poor quality of the article it will also have very little social interaction meaning no Tweets, FB Likes or mentions in Google+ which are all indicators now being used by the search engines to allocate good rankings.
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In closing, although spending lot of time on SEO and increasing search engine rankings in the short-term, the visitors you get from those SEO efforts will not be valuable, chances are they will not visit your site again. If you build your website for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for humans and allow a web site to naturally move up the search engine rankings.
So What Do You Think – Should you be “Writing For Humans Or Search Engines” leave your comments below. I would really like to hear your thoughts and suggestions.