How To Turn Browsers Into Buyers

The retail landscape is changing.

With so many more options and places to buy almost anything, it is important to capitalize on each opportunity. Every business wants to make the most of their chances once they get a customer inside their store.

Shoppers Like To Compare

Potential customers like to compare costs online while shopping. Making sure your business is listed prominently online and being mobile friendly can really sway the advantage in your favor. Making the most of these statistics can optimize the experience your customers realize when they step foot in your store.

Using in-store displays can really draw attention to your customers. Here is a breakdown of what they’re looking at when they enter into a store.

• 44% End Caps
• 33% Floor Stands
• 23% Other Types of Displays

If you’re looking to keep people happy while in your store you could provide free wi-fi. This can really keep people entertained if they do need to wait for some reason, checkout, help from an associate, etc. Also 51% of people said they would give their email for free wi-fi.

This could mean quite a few qualified leads for future email campaigns.

The Future Is Mobile

A staggering amount of people (90%) use their phone to check store location and hours. If you are not easily found online then this can lead to customers going somewhere else instead and spending their money there.

Another interesting statistic is that 65% of people prefer mobile sites compared to only 35% preferring apps instead to do their smart phone shopping.

In the end the more time you can keep a person in your store and the more information you can supply them with the better off your sales are going to be. Taking advantage and showcasing the products that you really want to sell can make a big difference.

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