There are many things to understand regarding web content, including the fact that it doesn’t matter how engaging your content is, if no one knows it exists it won’t do you any favours.
Why is there a need for great content?
In recent years much has been made of the need for great web content and despite recent changes by Google that means some white-hat SEO techniques like guest blogging aren’t going to be as viable as they once were – just yesterday it would seem – there’s still a very real need for great content, particularly on your website.
Add extra value to your activities
Top quality web content that’s as enlightening as it is engaging adds extra value to your social media activities and establishes your website as a resource.
Establish yourself and your business as a trusted resource
The more engaging, enlightening content you put out and promote the more people will come to see you and your business as a trusted resource.
Build your business and personal profiles
The more quality web content you disseminate the more established and trusted you’ll be and with social media sharing you’ll also become more widely known.
Why you need to actively promote your web content
If you love statistics – if you run a website there’s a good chance that you do – then you’ll love these stats courtesy of Brad Frost’s wonderfully titled slide show ‘Death to Bulls**t’.
In the next 24 hours across the world:
- 144,800,000,000 e-mails will be sent
- 4,000,000,000 ‘things’ will be shared on Facebook alone
- 499,860 WordPress posts will be published
- 103,680 hours of video will make its way onto YouTube
Essentially, what this means is that no matter how engaging, fascinating and worthy of sharing your web content may be, without effective promotion no one is going to notice your web content because it’s very much like that proverbial grain of sand on a mile long beach.
Three truths about content amplification that you might find distressing
Following on from the point made above, it’s always distressing to realise that your efforts have been to no avail and that you’ve essentially been wasting your time –here are three truths that you might find painful to hear.
You don’t have a name that people care about
If you’re not Miley Cyrus, Justin Bieber or the Huffington Post you have to accept the fact that people don’t care about your name and they won’t read content just because you’ve written it.
Your web content is not special
Brad Frost’s stats above illustrate just how true this point is.
Sharing is not the definitive goal
Having your content shared is wonderful but it shouldn’t be your definitive goal because it’s what happens after it’s shared that really counts.
These are hard truths to swallow but they are necessary to come to terms with because if you don’t you’ll continue to waste your time and your web content will never bring about the aims you have for it.
How to amplify your web content
Once you’ve dried the tears from your eyes, take note of these tips to successfully amplify your web content. Moreover, whilst much of this you can handle yourself, consider working with an experienced internet marketing team in Melbourne so as to get things right the first time around – it could save you both time and money.
Create web content with a specific audience in mind
Creating web content and then trying to find an audience is a backwards approach as you should always create web content with a specific audience in mind.
To boost sales get your content to people who actually want to buy
If you want your web content to aid you in increasing sales you have to get it to the people who actually have need of your products and/or services.
To boost your links get it to people who can link to you
Not everyone can boost your links so you need to aim your content at bloggers, web masters and other people who can link back to you.
Create title variations and check how successful they are
Create varying different title variations and keep tabs on which reach your target audience and are read and which aren’t.
Amplifying your web content won’t be easy-going at first, though once you’ve been doing it for a while and keep your ears peeled to what’s going on in Google’s forever expanding and changing universe, it will get easier and your web content will begin to reach the right audience.