What this means to small business websites is simple, get good quality links and you will have better rankings. Use UN-qualified outsourcing companies that build links on low quality or spammy sites and you will see your site rankings decline fast, maybe not today or even tomorrow but it will happen.
The main content page should attract most of the external links due to its high quality, however you also need to have internal and external links coming into the related pages/posts as well. Social media will work the same, if you have created a high quality article that really helps people in a time of need it will get shared across multiple social networks and so should the supporting content.
Cornerstone content is a great way to build authority increase user engagement and generate additional ideas for content on any website. Used effectively it can increase all aspects of any online business without the risk of losing any search rankings.
These pages are not sales pages there are very targeted and focused content which is what makes them very attractive in link building. However you can use cornerstone pages as landing pages to get additional information from site visitors. However my research shows that not many websites like to give a link to a landing page.
Cornerstone content is a static page on your site that is very well written about one specific item or term which will then link out to other articles of interest on your site. For us, we use those other articles as posts that form one big hub of tightly related content around the keyword term we want to rank for.
Creating your content this way allows you to find many more topics to discuss and write about on your website. This is the foundation of the website that allows you to address issues and concerns of your customers fast and provide relevant and useful information that will help them solve any problems.
They key, of course, as always with any sort of online video marketing, is for the video itself to be well done. In the context of a more casual YouTube type video, this no longer has to mean slick and professional. But the video still has to grab viewers’ attention and keep it, for any sort of viral marketing plan to succeed. It also needs to be fairly short, because ten-minute videos don’t often get passed around in the same viral manner as bright, fast-paced, short ones.
Deciding how to make your page mobile ready, what words to use for the SEO and how to put together a marketing campaign around it is no easy task. There are lots of points that need to be considered and most times, it’s better to leave this jobs to the experts.
