Cornerstone content is the foundation of your website, this is where you write a series of pages that are completely related to the content of your website.
These pages should all be related to the products or services that you are offering in your online business.
Delivering Flagship Content
Creating cornerstone content is all about getting the right information to the right person and at the right time.
Imagine having a visitor come to your site that wants specific information about a specific problem, you also know that this person is not going to waste to much of their time looking for that information.
This is where cornerstone content is very helpful to your business, it allows any potential customer to access the information they need all from one area of your site. You might be thinking that this can also be achieved via a site map but you would be wrong.
Cornerstone pages are very well written pages that will give the visitor all the information they need to fully understand what it is you are offering.
It allows you as the business owner to outline everything about your business and the benefits you can provide to that visitor. You then have the opportunity to have additional articles that will support the benefits and/or facts that you have just listed on the cornerstone page. This adds to your credibility and builds trust faster with any of your site visitors.
How To Write Cornerstone Pages
- Keywords – When creating your cornerstone content you will need to choose the most appropriate keywords for that page.
- Page Title – Your page title is the headline of this content and needs to be compelling so as to draw in your visitor.
- Content – Make your content compelling but not over the top, provide relevant information with supporting links to additional articles on your site. (reduces bounce rate and increases time on site)
The Main Focus Of Cornerstone Pages
What you want to achieve with your cornerstone content is two-fold, firstly it’s a way for you to provide very useful and relevant content to site visitors. The second is it allows you to write top quality content which may receive many more links without interaction from you, a huge time saver and benefit to any website.
Creating your content this way allows you to find many more topics to discuss and write about on your website. This is the foundation of the website that allows you to address issues and concerns of your customers fast and provide relevant and useful information that will help them solve any problems.
Creating your site this way also has another benefit that not to many people are aware of, it greatly reduces bounce rate and improves user engagement.
The above is a screen shot from my Google analytic account for this site MarketingTilt, the bounce rate is very low and the time on site is also very high. These are very good indicators that the content being delivered is relevant to the user (Searcher). This was all achieved by using cornerstone content.
To help you understand this content marketing strategy better please read our next post on Why Cornerstone Content Is The Best Way To Rank A Site.
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Have you used cornerstone content on your website, If so have you seen a difference in your rankings, traffic or site conversions?