If you spent much time at all reading about ways to promote your company’s website, you’ve undoubtedly come across the topic of guest blogging.
Not only is this a popular topic across a wide range of marketing blogs, but it’s a strategy that actually lives up to its own hype.
As a result, many people assume that businesses across just about every industry are actively engaged in guest blogging.
Why You Should Start Guest Blogging
While there are plenty of companies that are making use of this marketing technique, most businesses have never published a single guest post.
So, why is there such a disconnect between the effectiveness of guest blogging and its actual adoption rate?
The biggest issue is this strategy takes a significant amount of time to properly implement and execute.
Not only do you need to establish relationships with other bloggers, but you also need to come up with great post ideas and then actually write them.
Although you’ll need to invest time and effort to get your guest blogging efforts up and running, here are four reasons you won’t be disappointed by the time you spend on it:
Reach New Audiences
While consistently publishing posts on your own blog is useful, if you’re looking for a way to expand beyond your current audience, guest blogging can do just that.
Establish Your Business as an Authority
Regardless of how much knowledge and experience you possess, you can’t be recognized as an authority if no one knows about you. The visibility guest blogging offers will give you a way to build a respected brand for your business, and even yourself.
Increase Your Own Audience and Following
Putting your business in front of new audiences doesn’t mean they’ll just see you once and then forget about you. Instead, thanks to the targeted approach that guest blogging makes possible, many of the people who read one of your guest posts are going to want to know more about your company.
Their interest in what you have to offer will lead them to come to your site and blog. In addition to potentially signing up for your newsletter, if you’re active on any social media sites, there’s a good chance that many of these people will choose to follow you.
Open Yourself Up to Networking Opportunities
In addition to reaching potential customers and influence’s within your industry, guest blogging also gives you an opportunity to network with other companies that may be able to help you out.
For example, if your company’s specialty is integrated marketing for hospitals, networking with other marketing companies that specialize in different areas will allow you all to benefit by referring clients to each other when they’re not the right fit for your firm.
What is Guest Blogging
Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ blogs. Guest blogging can work in one of two ways:
- You write a post to appear on another person’s blog.
- Another person writes a post to appear on your blog.
Beware that many websites use guest blogging as a way to build links to their website.
If the primary reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines. In fact, Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites nofollow links going back to the guest author’s site. Article Source: https://www.lifewire.com/what-is-guest-blogging-3476279
Guest Blogging Google’s Way
What Should You Be Aware Of With Guest Blogging
