If you want to market your company, small business, your product, or even yourself, one of the best ways these days is to use online video marketing.
You just need to be sure any video content you put on your website is interesting and effective. Sound like a tall order right! If you’re not really knowledgeable about creating videos then it may be and might involve a bit of a learning curve. however in saying that and with so many tools available today for video production it is really worth giving it a go.
Online Video Marketing Gets The Message Out Faster
For one thing, with information, videos, sound bites, texts, and all sorts of other stimuli coming at people all at once, they don’t have time any more to sit down and read a long dissertation about how great your business or product is. (And “long” can unfortunately mean as few as maybe three or four paragraphs.)
It wasn’t just the rising cost of television advertising that shortened commercials from one minute long to fifteen seconds, after all.
People’s attention spans have been getting steadily shorter over the years.
Not only that, but people have been trained without even realizing it to be much more visually oriented than they once were. So even though some short blog or website text with appropriate photographs may be interesting to them, they may find their attention already sliding away before they get to the end of the information blurb.
And that’s just talking about the visitors who deliberately came to your website.
Videos Will Hold Their Attention Longer
You have even less time to grab the attention of someone who arrived at your site through a search engine or someone else’s link. Even as they arrive, they’ve got their pointer hovering over the “X” that will close your website on their screen.
If you can’t get their interest in the first few seconds they’re there, they’ll be off again and won’t stay long enough to find out how great you or your business really are. A catchy web design might hold them a few seconds longer than a bad one, but there should be something more than that to make them stay.
There are two things to remember about videos as a marketing tool. First of all, even if people arrive from some other link, few of them will have landed on your website completely accidentally. They were likely looking for something specific, and that’s how they got to your site. If you try to convince them you’ve got what they need by making them read several paragraphs, you’re much more likely to lose them than if you do it instead with a brief, well crafted video.
With so many other things clamoring for their attention, and so many other websites offering them the same thing you are, you need to be able to get their attention before they flit away again. A video can be brief and get your point across, yet not make them feel like they’re wasting time at your site.
Create a video that is lively, colorful, and interesting right from the first few seconds, and you’ll have better luck inducing people to stay long enough to find out what you’re really all about.