Alright, so you’ve mastered the main channels of digital media. You post regularly on Facebook, you’ve got thousands of followers on Twitter, and your circles continue to self-multiply on Google Plus.
The only thing missing?
Visual overload: the moving picture and beyond. As the world of social marketing expands further into the domain of digitechnology, the demand for visually aesthetic marketing continues to climb up. With so many visuals now dominating the Internet, the attention span for advertising without some sort of visual accompaniment is virtually dead. Visual-friendly advertising is more than entertaining – it’s educational.
The biggest outlets for visual marketing – YouTube, Vimeo, Google Hangouts, Instagram and Vine – are still growing. Visual marketing is being discovered not only by targeted consumers, who spend more time looking at screens than ever before, but also by companies, who have infinite creative freedom to decide how to express their company publicly. Advertising through video helps holds attention spans longer. It may take your company longer to create, but the payoff is worth it.
The struggle for most companies, however, becomes knowing the difference between each site, and how to project the “right” visual for each. Just because a video looks good on YouTube and gets a lot of views doesn’t necessarily mean it’ll have the same viral success on Vimeo. Sometimes, but not always.
So it’s fundamental to think carefully about how you want your company to look online. This infographic gives helpful tips to follow to get a better following:
There you have it, a very straight forward and simple guide to using social video, what do you think? Post your comments below.