Email marketing is one of the best ways to promote any online business, large or small. It allows you to reach both new and existing visitors and provide them with more personal support and increase your chances of making a sale. However email marketing is not as simple as just sending off emails.
There is actually quite a lot involved with email marketing to ensure it’s success. You can not just go and send off random emails and expect it to do anything. Your emails must be professional (but try not to sound stiff, if that makes sense) and informative. But at the same time you do not want to give them what you are selling (assuming what you are selling is knowledge), so you need to give them enough to whet their appetite but not so much that they feel no need to buy it.
Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more causal visitors into paying customers.
The great thing about email marketing, and one of the big reasons why it appeals to so many small businesses, is that it’s relatively inexpensive.
Compared to the thousands of dollars a magazine ad could cost, the money spent on email campaigns seems like nothing. In actuality, if the email campaign takes a bare bones approach to things, the cost could be virtually nothing.
Well, email marketing is the type of thing you’ve likely been exposed to thousands of times since buying your first computer. It’s the advertising you receive to your email inbox that comes from businesses you are connected with or from others who happened upon your address.