Marketing is the single most important aspect of any business large or small, online or offline.
You can make the greatest business every to grace god’s green earth, but if nobody knows it exists it will flop. This holds true for all online businesses, too. So many methods of advertising have been developed to help maximize exposure and increase the chance of making a sale and earning money.
Understanding The Concept
One such method is by sending out an email marketing newsletter. Email marketing is basically where you get a list of email addresses and send them emails with information about your business and product, try to build up a rapport with them so that they buy something.
So including a newsletter with this can provide them with all the information they will need to decide whether or not they wish to buy your product or service.
There is actually quite a lot involved with email marketing to ensure its success. You can not just go and send off random emails and expect it to do anything.
Your emails must be professional (but try not to sound stiff, if that makes sense) and informative. But at the same time you do not want to give them what you are selling (assuming what you are selling is knowledge), so you need to give them enough to whet their appetite but not so much that they feel no need to buy it.
Stay Away From Hype And Get To The Point
Another thing your email marketing newsletter should do is make sure it is straight and to the point. Most people do not like reading long emails and if they see a giant wall of text, they are most likely going to just skip it. So you want to be concise in what you are trying to say. Bullet points is a popular method for achieving this.
Newsletters Need To Build Trust
As well, you want to be as factual as possible. Exaggeration and lies are obviously not something you want to mess with. The whole point of sending emails to subscribers is to build a relationship of trust with your potential customers, so that they can feel comfortable buying your product. You can not do this if you are misleading them. So while it might seem tempting to fluff your emails up, just make sure what you are saying is the hard truth.
Want more tips, something you can do to make your newsletter more enticing is to make it more proactive. What I mean by this is even after they buy your product or service you can still give them tips and advice on maintaining and using the product or service properly. You can also throw in notes saying you can offer assistance if required. Or even place more information on your website where new customers can ask questions and get answers, this gives your site new content and updated information.
By showing you are willing and eager to help them, it makes them more inclined to work with you by buying your product or services.
Using an email marketing newsletter to help boost your website is an excellent method that even popular businesses across Australia use. It has proven to be effective and is certainly something every business owner, online or not, should look into.
The internet is an endless ocean of potential customers if you know how to use it properly, email marketing is just another great way to help catch some of those customers. This is another article in out lead generation series which is based around “Understanding The Benefits To Small Business”.