Email marketing is the ideal marketing tactic for small businesses.
There are so many benefits to it and so few drawbacks that the smallest of companies are trying it out these days and almost all are finding great success by doing so.
Email marketing refers to any of the email messages that are sent out in which there is intent to gain, maintain or increase customers. A good email campaign will potential build trust and authority in the eyes of potential or existing customers.
Typically a small business would sign up existing clients for a newsletter and then every week or every month the clients get to receive a notice with updates about what’s new, what’s on sale and what special promotions are going on.
The Cost Is Minimal Compared To The Benefits
The great thing about email marketing, and one of the big reasons why it appeals to so many small businesses, is that it’s relatively inexpensive.
Compared to the thousands of dollars a magazine ad could cost, the money spent on email campaigns seems like nothing. In actuality, if the email campaign takes a bare bones approach to things, the cost could be virtually nothing.
This low-cost allows the smallest of businesses to be on the same playing field as the largest of corporations, at least where the email portion of the campaign is concerned. That’s a huge plus over other forms of marketing. Magazines have already been noted as being expensive, but other ways of getting the message out can cost a lot as well. Television and even radio, for instance, can cost more than a lot of small businesses stand to earn.
Those other mediums also involve hiring on a lot of outside help. Even a good magazine won’t likely publish an ad that’s been thrown together by an inexperienced designer. An email marketing message though can be designed quickly and easily by just about anyone and, unlike with television, the results don’t strike people as being amateur.
You Can Easily Track Your Email Messages
Once done, the results can be tracked in a way that’s better and more efficient than just about any other type of marketing out there. The statistics don’t even require much knowledge to understand either, so still the small business can keep going on its own. Then, with the statistics right there, the small business can tweak and alter their email advertising however they want and see if the results improve.
The fact that the results come in so fast can be taken advantage of in a lot of ways. A small business will likely be starting out with a relatively small amount of email recipients, but they can still send different forms of their email to different segments of those people. The emails are received instantly and the results can be viewed over the next several days. It will then be clear which format is working best.
Using Third Party Services Is The Best Option
Small business owners won’t likely be able to invest in fancy software to aid in all of this, but there are services that they can hire out over the internet that do a lot of the tracking for them at a low-cost such as Aweber or GetResponse.
With that in mind it should be clear that lead generation is one of the best marketing alternatives that any small business can have.