There are many reasons why online businesses are using video marketing today; moving pictures and sound are more likely to catch a customer’s eye than flat pictures and plain text.
Using marketing video clips are by far the best means of communicating information to your customers and website visitors who then can become buyers. This is the place to be if you want to understand more about online business.
In reality, though, not all online business people have the know-how to start making videos, more of them are video marketing newbies.
So Is Video Marketing Hard To Do For Newbies?
At first glance, it might seem video marketing for newbies is hard and would not be possible to achieve, but after some research you will find that it’s far easier than you first thought, all you need to do is check out places like YouTube and you will see that anyone can make a video.
YouTube is the perfect training ground; nearly every marketer starts out there. So how do they do it, by only putting still pictures together in a slide show format, with a voice narration and a few simple background elements added in, and before you know it you have a handy promotional tool for your online business?
Video promotion doesn’t need to be complicated, but of course the more you invest in your video, the better it will be.
Fancy graphics can do wonders but if you cannot or do not have the resources yet to create these effects then make sure your video presentation has the effect that customers will remember, such as factual information that will get them interested in wanting to find out more about your products or services.
By providing enough solid information to the viewers, you can be seen as the authority on the subject which helps to build trust for your business
There is also the option available to you where you can employ someone through the many freelance services to create this video for you.
If you are new to video marketing it’s maybe better to have professional help, in the beginning, you might even have a friend who is very handy with a video camera who can put it all together for you.
Make Your Videos Relevant To The Product Or Service
Make sure that the video contains accurate details of your products so that customers will be aware of them. Do not add additional images or graphics just to make the video look good.
You need to only focus on the actual product or service you are selling, people aren’t interested in how good you so avoid the “wouldn’t it be cool if …” type of attitude that often takes over video marketing for newbies.
This kind of video is not to give enjoyment; it’s made to communicate information to your customers with the result being that they either opt in for a newsletter or even purchase your product.
Take advantage of video clips to spread out your contact information like phone numbers or email address. Have a line at the bottom of your video that shows a moving graphic of those contact details.
Stay Focused Without Over Doing The Hype
Some marketing material in your video production can be good, but its effectiveness is measured by the way it’s show cased. Often when it comes to video marketing for newbies, website owners will overuse their video or not use it enough.
You can place your newly created marketing video on each page of your site if you want, but this can be seen as a bit overwhelming for a customer to handle when visiting your site, it could even make you look slightly unprofessional in your marketing efforts.
Make sure the video that is going to appear on your website pages is relevant and helpful to the visitors viewing that page.
It’s also a good idea to consider other places on the internet such as YouTube that act as host for your video. Hop over to some other video hosting sites as well that can cater to your video creations. Potentially millions of Facebook and MySpace followers can view your videos so let them host it; you never know your video could be the next big thing going viral across the internet.
There is only one way to find out how easy this is and that is to get started with your video marketing. A simply made video that is placed on your website and other social networking sites are all you need to attract more customers and online reputation.
To see the power of how video marketing can enhance the growth of online business check out the Reefari Video Channel on YouTube.
This channel gets upwards of 10,000 visitors a day. We created this channel for one of our clients which have resulted in his business dominating many very competitive keywords in the fishing charter industry here in Australia.
Start with a simple yet informative marketing video then as you progress and learn you can then uncover all the creative twists which you can use in your upcoming video clips as well download additional video editing programs as your business grows to then become an expert in video marketing.