After careful consideration and planning, you’ve decided to put up a business and get the word out to your target market that your new venture aims to fill their demand for a certain product or service. So, you’ve decided to have a website built, as well as social media accounts opened for your business given that a huge portion of your potential customers is most likely to come across it online.
Your business’s online presence can only do so much though as 65% of businesses still regard phone calls as their primary source of leads.
Thus, you’ll have to incorporate call tracking into your business as it could help improve your overall marketing as follows:
1. Call tracking could help you more effectively take note of essential information about your potential customers.
Taking calls from people that found out about your business online is nice and all. But wouldn’t you want to know more about the person on the other end of the phone line, especially if they’re genuinely interested in using a product or service that you’re offering?
With call tracking, you can easily gather basic information about anyone who decides to give any of your business numbers a call including, but not limited to their name and address, their reason for contacting you, and how they found out about your business.
You can then use the information that you’ve gathered via call tracking to create a basic profile of your business’s ideal customers – otherwise known as a buyer persona.
2. Call tracking could help you identify which among your business’s marketing channels working.
Aside from marketing your business online, you may have had some extra budget to spare which then went to spreading the word about your venture via more traditional channels such as print, radio, and TV.
With call tracking, your business will show different phone numbers to each of your potential customers depending on which marketing channel they’ve found you from.
You can then easily start tracing which among your business’s marketing channel are driving the most number of potential customers towards your direction and which ones need to either be adjusted better or scrapped altogether.
3. Call tracking could help you customize your business website so that you can pull even more potential customers your way.
Call tracking isn’t limited to only having dynamic phone numbers set up for each of your business’s marketing channels. In fact, you could also incorporate call tracking into your business website so that you can better figure out which landing pages, content, or even specific keywords brought in any of your potential customers.
Conclusion: Most businesses are shifting towards marketing themselves online, especially given that a major portion of the global population is becoming increasingly tech-savvy.
However, some businesses still value the power of taking calls from people who they hope to turn into their loyal customers. After all, phone calls are still essential for those who want to know more about a certain product or service faster. But as you wouldn’t want to lose sight of all those phone calls going your way, you should start incorporating call tracking into your business with the help of websites like Fone Dynamics, and the above-listed ways that it could help improve your overall marketing should convince you to have it set up as soon as possible.
Meet John Taylor
John’s a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication.
When John steps out of the office, he loves to spend time with family and bike riding.