As an example of choosing a good domain name we have a client that sells Rainwater Tanks. After doing some research we saw that there were thousands of sites with the term rainwater tanks in there domain name all chasing that keyword to get to the top of the search engines.
Now that you understand a little more about turnkey websites you now need to understand the content part of all of this. Many businesses doing this will simply add content with out paying to much attention to its uniqueness. This in itself could end your business faster than anything else online, especially since the release of the Panda and Penguin updates within Google.
Nearly all the search engines are aware of these schemes and are looking for a more natural growth and Link Footprint. Most of these links are very low quality and even totally unrelated to your site. It has become much harder after all the algorithm updates which has been close to 500 in 2012 alone to manipulate the search engines.
For a website to be effective, it must look professional and it must load in the visitors’ browser quickly. A site that is ugly, disorganized, hard to read, and out-of-date will turn website visitors off and you will lose any potential new customers. Current customers that see and badly designed site might even start looking for a more professional business presentation from among your competitors.
Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more causal visitors into paying customers.
The great thing about email marketing, and one of the big reasons why it appeals to so many small businesses, is that it’s relatively inexpensive.
Compared to the thousands of dollars a magazine ad could cost, the money spent on email campaigns seems like nothing. In actuality, if the email campaign takes a bare bones approach to things, the cost could be virtually nothing.
Well, email marketing is the type of thing you’ve likely been exposed to thousands of times since buying your first computer. It’s the advertising you receive to your email inbox that comes from businesses you are connected with or from others who happened upon your address.
If you’re getting your website hosted for free, though, chances are that your visitors will see those ads placed by the hosting company. Whether the advertisements are relatively unobtrusive or really blaring and annoying is going to vary from host to host.
This too, will be something you need to look into.
