How To Maximise Your Business Exposure
Video marketing is now the future of your online success; every day there is more and more information appearing online about how you need to have video marketing in your online business strategy…
Maintaining videos on a blog or Static HTML site will soon be commonplace online without a doubt…
However, before we give you the tools that you need to start your video blog and video marketing you need to understand how hard it has been to get into this marketing area.
The Past Difficulties Of Video Creation
For a long time, people who teach others about search engine optimisation, or SEO, would state that while text files can easily be searched for prominent keywords, videos really couldn’t be optimised for search engines to scan the content in quite the same way.
It’s easy to find the keyword “microwave” in a page title or blog text. But how does one create a search engine that can detect the keyword microwave in an online video?
It’s still complicated to devise a search engine that can discern images themselves. People are working on this, and there are now search engines that can recognise a few vague things. But in the meantime, there are text-based ways around the problem, and these are at least making it easier for videos about microwaves or any other topics to be located.
This means that some of the principles for making your online videos search engine ready are the same as for making your text searchable.
Setting Up MetaData For Your Video Marketing
The first place to put your appropriate search keywords is in the metadata for the video itself. The title, description, and keyword tags are all important, and search engines can discover all. Remember, of course, that you need your company name somewhere in there, because you want people to find the video when they’re looking for your brand, or discover your brand when they’re searching one of your main keywords.
And put the word “video” in the keywords as well, because people are often looking explicitly for videos, and use that as a search term. Yours will come up higher in the search results than other videos that might have all the same metadata but don’t have that word.
Setting Up Video Marketing Keywords
The keywords are relevant as well in the very URL of the videos. So keep the videos all stored in the same file, to begin with, one that again has “video” in its name. Then the file name of each video, which would be the latter part of the URL, once more they should contain all the necessary keywords you want to target. When you link to each video to position it somewhere on your website or refer to it elsewhere, again be sure to use essential keywords in the link text.
Whenever possible, you also should have a text transcript of the audio content and even sometimes the visual content of the video. Not only should you do this to meet various legal accessibility requirements, but this is text that can easily be found by search engines. So you’d do the same thing with the metadata, file name, keyword tags, and so on. And of course, you’d place a link, with keyword-rich link text, to the video itself.
Making The Video Go Viral
Don’t just limit the video to your website, either. Place it on YouTube, Vimeo and Daily Motion for example, again with the appropriate metadata and keywords. Google does searches on YouTube, and Yahoo searches all videos online.
Yahoo Screen also accepts RSS feeds, as does Blinkx. So put the video out there as well as on your site, making sure all the appropriate data is attached, and the search engines will find it.
Quick Tip: make sure when adding the videos you use your preferred keyword. However, you need to ensure that each Description and Title of the video you are submitting is unique each time. Don’t just copy and paste the same description for each video you provide.
Sounds Like A Lot To Remember Right!
What If You Could Put Your Video Marketing Into Overdrive… Without All The Techie Stuff?
Over the last twelve months, video marketing as most would know has grown in a big way… However many did not have the technical knowledge to take full advantage of it until now…
With the creation of sites like Optimize Your Video where you can actually learn how to create your marketing video to some of the latest releases such as Easy Video Player where you have the option to turn your videos into a marketing machine by adding your opt-in email script, social buttons, buy now buttons and even track views and clicks (very important).
However there was still the problem of how to get your videos indexed into the search engines until now, Mark Dulisse has come up with two convenient tools that allow you to create a video sitemap for your WordPress sites. These programs cater both to a video blog as well as sites that are static HTML.
The first one which we use on all of our video blogs is called Google Video Sitemap which merely is a video plugin that you upload then activate, and it finds all the videos on your site and generates a Google Video Sitemap for you automatically and submits it to Google as well.
The next one is called XML-Video Sitemap this is the application you need if you have a static site where it works the same as the WordPress plugin but is created for static HTML websites.
Even though you no longer have to have a technical degree in videos some of the principles still apply even with the programs we mentioned, such as always name your videos using your keywords, and also any image overlays you might use when presenting the videos. The best format for that is still a .gif file the search engines seem to prefer that format better with video marketing.
It might all sound very confusing now but after you contact marketingtilt for a marketing consultation it will all become much clearer.