No matter what kind of business you’re involved in, having a social media presence is a must.
Almost everyone is familiar with the major players like Facebook and Twitter, but a new website called Pheed has emerged on the scene and seems ready to make a strong impression.
Pheed Has Some Similarities To Twitter
Twitter made the hashtag symbol ubiquitous and combining it with a phrase makes it easier for social media to be categorized in a way that’s user-friendly. Pheed operates with hashtags as well, but goes far beyond text-centric status updates. Users can also tag content like videos and audio files, creating a true multimedia experience.
Great Potential for Businesses
Pheed could also be an enticing promotional tool for companies or service providers. The website allows users to group content into channels, then either broadcast content for free or on a subscription basis.
If you’re a creative entrepreneur, you might capitalize upon this opportunity to shed light on a business concept. For example, if you work as a wrongful death lawyer in Harrisburg, you could use Pheed to speak frankly to residents in that area of Pennsylvania who are facing a difficult situation but aren’t sure where to turn for help.
Grow Your Brand With Pheed
Every successful business must be able to differentiate itself from competitors and some believe that Pheed could help accomplish that feat.
Consider, for example, that by giving your staff members face time through a live video broadcast or by going on the website yourself you can convey a friendly attitude while casually telling potential customers about why they should choose your business versus another option.
Over time this can strengthen your reputation and give you the confidence to grow your brand.
A Preview of What’s to Come
Because Pheed allows content to be shared in multiple ways, it can also facilitate your efforts to gently introduce an upcoming change in the way you do business.
For example, if you’ll soon be moving to a new office building, you could post a picture of the space to help build anticipation. Pheed has already proved its worth for spurring interest, after musician Miley Cyrus posted an audio recording on her Pheed account and attracted 10,000 visitors in less than a second.
The site’s video capabilities could also be helpful if you’re preparing to launch a new product. If your business operates solely online, you probably won’t have the opportunity to hold focus groups or otherwise meet with your target audience face-to-face before bringing a product to market. By publishing a short but informative video to Pheed, you can start to create hype while generating feedback from users.
Although Pheed has only launched recently, it’s well worth a look, especially if it’s easier to promote your business through mediums beyond simple text. Consider incorporating it into your marketing plan today and see how quickly your company reaps the benefits.
