Using Video Marketing To Grow Your Online Business

Using Video Marketing To Grow Your Online Business

Make sure that the video contains factual details of your products so that customers will be aware of them. Do not add additional images or graphics just to make the video look good as you need to only focus on the actual product or service you are selling, people aren’t interested in how good you are so avoid the “wouldn’t it be cool if …” type of attitude that often takes over video marketing for newbies.

Search Engine Optimisation

Search Engine Optimisation

This is the very first step in building a site that is ready for search engine optimisation with all your site categories selected and an overall picture of your site navigation. Site navigation today, is just as important as any content you are placing on your site simply because if the site visitor can not find that content then chances are the search engines will not either.

What is Link Spamming

Link spamming was used as a way of exploiting a weakness in the search engines to gain top 10 rankings, which is why today you still see marketing companies offering this as a guarantee. However after the Google updates in 2012 and continuing into 2013 many of these companies started to disappear and so did the business they were working for.

Web Hosting: the Myth of Unlimited Space and Usage

Be careful about claims to unlimited bandwidth. This refers to the bytes that transfer from your site to a visitor’s browser when they access your website, or loosely speaking, the term addresses the amount of traffic your pages are getting. In an ideal universe, everyone would have unlimited traffic, but the fact is that your web host has to pay for the bandwidth.

Choosing A Web Host Why Size Matters

There’s an almost infinite number of things you can do with your own site, whether it’s for personal use or for taking your business online. But in order to make the most of this opportunity you’ll need to do some careful advance planning. And when it comes to your advance preparations, in this as in so many other things, size really does matter.

Website Hosting Should You Go For Shared Or Dedicated

Website Hosting Should You Go For Shared Or Dedicated

If you’re operating a reasonably small business and don’t need the extra hassle, the shared server will probably do fine, but if your business is larger and you think you’ve got enough technical skill in your company to manage things yourself, then you’d likely do better on a dedicated server. It’s all a matter of making an accurate assessment of your needs as you look for your website home.

Web Hosting Should You Go Managed or Unmanaged Dedicated Servers

When deciding between these two types of dedicated servers, you need to make an honest assessment both of the technical abilities within your own business and, frankly, how busy you are. If you have a business that’s absolutely booming, you may be able to hire someone to devote themselves to managing your server, and this might still be less expensive than having the web host manage it themselves.

4 ps of marketing

Understanding The Four P’s Of Marketing

The first “P” of business marketing stands for “Product.” This is the product on offer or whatever the business is selling, whether it is an actual physical or electronic downloadable product or a service the idea is the same. This “P” is really about the product quality you are offering your customers, meaning does it actually meet the needs and demands of the target niche market you are selling in.