Ron is the owner of MarketingTilt, based in Tweed Heads Australia. A leading international web development business with unique features and tools aimed at helping business owners create a reputable brand and create a strong following online.

Small Business Marketing Tips

Small Business Marketing Tips

Another important aspect of your website is telling your potential clients why they should consider doing business with you. A website is very much like a promotional brochure, but is published on the web instead of printed on paper. The advantage of this is that you can change your site quickly without incurring the cost of printing up new brochures.

Online Marketing Video The Essential Elements You Need

Online Marketing Video The Essential Elements You Need

This is just an overview, of course, and as you create your video you’ll need to explore each of these elements in detail, to get them right. It could take a lot of trial and error before you’ve got the perfect combination of elements. But all of them have to be there, and once you’ve got everything just right, you’ll be surprised and gratified to discover what good results you’ll achieve.

Small Business Marketing How To Attract and Retain

There are two primary objectives of any small business marketing strategy. Overlook either aspect, and your business will likely be headed down the drain. These two objective are to attract and retain. Even the best of businesses must always be working to attract new customers. At the same time, it is less costly to retain a current customer than it is to acquire a new one, so effective efforts must be put out on both fronts.

Small Business Marketing Strategies for Success

Small Business Marketing Strategies for Success

If you don’t have a website yet, you should be working toward building a site or having one built for you. A website for your business can be simple, but it needs to be attractive and professional looking. More and more people are doing research online to find places to spend their money offline and your website will probably be the first impression of your company for those potential new customers.

Colocation Hosting Centres Another Business Hosting Solution

Colocation Hosting Centres Another Business Hosting Solution

There are many possible reasons. These centers offer significant “benefits of scale,” that is, they offer large amounts of power, space, and data infrastructure that many companies can access for a much lower price than if they tried to develop corresponding resources by themselves. A colocation center is a sort of pooling of resources. The data infrastructure, especially, allows greater bandwidth capacity, meaning a company’s website should operate more smoothly and efficiently.

Virtual Private Server Another Website Hosting Choice

Virtual Private Server Another Website Hosting Choice

In a shared server arrangement, you share the server resources with other websites that are all hosted on a single server. This is less expensive than virtually all other paid options, but it does raise a concern in regards to the performance of your own site operating sluggishly because a neighboring site has a spike in traffic or a poor coding issue and is currently hogging a high percentage of the servers resources.