Ron is the owner of MarketingTilt, based in Tweed Heads Australia. A leading international web development business with unique features and tools aimed at helping business owners create a reputable brand and create a strong following online.
Even if money is tight, you may do yourself a greater service by choosing a paid site instead. It all depends on what the needs of your site are, and what impression you’re trying to create with visitors. For anyone who does have a tight budget their are always options rather than going for a free service. You can hosting on a shared web server right now at HostGator for as little as $3.96 a month which is very affordable to anyone wanting to start a business online.
Or if your host turns out to be a “reseller,” i.e. someone who doesn’t actually own the server but has leased it to you from the actual owner, you could end up in a situation where they have to take any tech support request to the original owner. This might cause delays that could be disastrous for your business.
As an example of choosing a good domain name we have a client that sells Rainwater Tanks. After doing some research we saw that there were thousands of sites with the term rainwater tanks in there domain name all chasing that keyword to get to the top of the search engines.
Now that you understand a little more about turnkey websites you now need to understand the content part of all of this. Many businesses doing this will simply add content with out paying to much attention to its uniqueness. This in itself could end your business faster than anything else online, especially since the release of the Panda and Penguin updates within Google.
Nearly all the search engines are aware of these schemes and are looking for a more natural growth and Link Footprint. Most of these links are very low quality and even totally unrelated to your site. It has become much harder after all the algorithm updates which has been close to 500 in 2012 alone to manipulate the search engines.
For a website to be effective, it must look professional and it must load in the visitors’ browser quickly. A site that is ugly, disorganized, hard to read, and out-of-date will turn website visitors off and you will lose any potential new customers. Current customers that see and badly designed site might even start looking for a more professional business presentation from among your competitors.
Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more causal visitors into paying customers.
The great thing about email marketing, and one of the big reasons why it appeals to so many small businesses, is that it’s relatively inexpensive.
Compared to the thousands of dollars a magazine ad could cost, the money spent on email campaigns seems like nothing. In actuality, if the email campaign takes a bare bones approach to things, the cost could be virtually nothing.
Well, email marketing is the type of thing you’ve likely been exposed to thousands of times since buying your first computer. It’s the advertising you receive to your email inbox that comes from businesses you are connected with or from others who happened upon your address.
If you’re getting your website hosted for free, though, chances are that your visitors will see those ads placed by the hosting company. Whether the advertisements are relatively unobtrusive or really blaring and annoying is going to vary from host to host.
This too, will be something you need to look into.
Having relevant backlinks coming into a website is very important, it’s a way to firstly get a site indexed and cataloged in the search engines. It is also considered a vote for a website in regards to the popularity and importance of the content you are providing.
You should also know that not all links are created equal meaning if you have using our site as an example a web design and marketing business and someone is linking to you from a lawn mowing website that link is not going to be be any where near as effective as another site related to web design or marketing.
The keywords are important as well in the very URL of the videos. So keep the videos all stored in the same file, to begin with, one that again has “video” in its name. Then the file name of each video, which would be the later part of the URL, once more they should contain all the important keywords you want to target.
