Market your small business with an eBook, creating an eBook and giving it away for free is an excellent marketing strategy for any small business online.
Free Stuff Is A Great Marketing Strategy
Many online entrepreneurs create an eBook with intentions of making money, but if you are running a small business website, giving away a free eBook can drive traffic back to your site.
This works really well and is dependant on the quality of the content provided will give you a lot of credibilities online resulting in more potential customers.
Doing this can also make you the expert in your selected niche market and help to market your small business without much effort.
Creating An eBook
Making an eBook is very easy to do and can be used to promote and sell your products or upcoming products.
It’s a chance to introduce your business to potential customers and allow people to see you as knowledgeable on the topic. By doing so, you will be gaining their trust and credibility. They read your recommendations and seek advice from you.
Writing an e-book is easier than you think. Go back to all the blog posts you have written or even the email newsletter letters you have created. From everything you have sent as part of your marketing material, you can use what you have already written in your eBook.
Break up pieces that you have written and combined that content into an eBook that will work.
Don’t make it harder than it needs to be. Decide on a topic that coincides with your website business and will help your visitors with any problems or concerns they may have.
If you would like to take your marketing to the next level, and your eBook is of high quality you can even place it on the Kindle or Amazon stores and sell it for 0.99 cents as you are not permitted to list items for free, This will give your business more exposure in a different marketplace and can also give your business another lift in the authority level.
Finding Ideas To Write About
For example, if you are in business with the newest electronic gadgets, an eBook with reviews on the latest devices are great. These are your recommendations with pros and cons on what consumers should look at. If your business is a new social networking site, compose a short eBook on why online entrepreneurs need to come aboard your social networking site and the benefits for their business. Write what you know, and your knowledge plus passion will show in what you have to share with others online.
After you have finished creating your eBook in a word document, turn it into a PDF file. This is very easy to do and depending on what program you’ve used to write your eBook; you may be able to convert it into a PDF in the same program. If not, there are many free resources that you can find on Google to help you.
Once you have the finished your eBook, you’re ready to set it up so that you can quickly distribute it. Most online entrepreneurs have it so that potential customers can download it from a link on their website.
Again, there are free resources online for you to set it up for free with a secure link to your eBook.
Distributing Your eBook
If you choose to distribute your eBook via email, You are going to need an opt-in form on your website that will allow you to offer your eBook in return for an email address. Doing this the customers get the information you have prepared, and it also gives you the ability to stay in touch with those subscribers.
The higher the quality of the content the more subscribers you will retain which is a perfect way to build solid and trusted relationships with your potential customers.
You can also place messages within your blog posts, advising any visitors that there is a free eBook available for download as well as your social networks and more. Once the word gets out, it will become viral, and before you know it, there will be a massive amount of new traffic, and hopefully, customers coming your way.