Should Your .au Site Go Global?

Your first instinct might be to pick up a .com or .org and simply provide duplicate content with country-specific grammar. While this is actually a good idea, it’s also death for SEO. Duplicate copy is considered spam in SEO best practices, and doing so will likely knock both sites down to the bottom of search results. It’s a tough call, but you might want to permanently switch to a dot-com domain and ensure any trace of the dot-au is out of the picture.

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Email Marketing Services Will Save Time And Money

Email marketing is one of the best ways to promote any online business, large or small. It allows you to reach both new and existing visitors and provide them with more personal support and increase your chances of making a sale. However email marketing is not as simple as just sending off emails.

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Email Newsletters are a Great for Maximising Your Advertising Exposure

There is actually quite a lot involved with email marketing to ensure it’s success. You can not just go and send off random emails and expect it to do anything. Your emails must be professional (but try not to sound stiff, if that makes sense) and informative. But at the same time you do not want to give them what you are selling (assuming what you are selling is knowledge), so you need to give them enough to whet their appetite but not so much that they feel no need to buy it.

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WordPress Plugins to Make the Most of Your Images

If you take your own photos for your blog, you may have experienced how frustrating it can be to find someone else using your photos without even giving you credit. This plugin takes care of that problem for you. Instead of putting a watermark on every image manually, it automatically places a watermark on all the images on your site without affecting the original image.

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5 Things Your Business Should Be Doing on LinkedIn

One of the most important things a business can do in our social media-heavy world is get positive word of mouth. If you ask your customers to post their honest opinions about your products and services with recommendations on LinkedIn, you’ll be selling yourself to hundreds or even thousands of people without ever spending a dime.

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5 Examples of How Less Web Design Can Be More

Even the best inbound marketing companies know that once visitors are brought to a site, it still needs to have all the necessary elements to persuade them to compete the desired conversion action. Since the most effective approach to web design has a very specific focus, it’s possible to accomplish a lot with less than most people expect.

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Generating Leads For Small Business

Many experts compare this process as a sales funnel. The amount of leads that you will be able to put into the top of the funnel is the amount of customers that you will get and the more sales you will be able to make.

There are many ways to generate leads.

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Online Video Marketing Why You Should Be Doing It

There are two things to remember about videos as a marketing tool. First of all, even if people arrive from some other link, few of them will have landed on your website completely accidentally. They were likely looking for something specific, and that’s how they got to your site. If you try to convince them you’ve got what they need by making them read several paragraphs, you’re much more likely to lose them than if you do it instead with a brief, well crafted video.

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4 Reasons Guest Blogging is Worth the Effort

Regardless of how much knowledge and experience you possess, you can’t be recognized as an authority if no one knows about you. The visibility guest blogging offers will give you a way to build a respected brand for your business, and even yourself. Their interest in what you have to offer will lead them to come to your site and blog

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Selecting The Right Domain Name For Your Business

Always keep your domain name short, meaning less than twenty characters. It’s much easier for people to remember short domains and can be easily jotted down. A long domain name that consists of four words or more is too long for someone to remember. Remember, people don’t want to spend too much time trying to search for the correct domain on search engines.

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Video Marketing For Newbies

Using marketing video clips are by far the best means of communicating information to your customers and website visitors who then can become buyers. In reality though, not all online business people have the know-how to start making videos, more of them are video marketing newbies.

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Small Business Marketing Tips

Another important aspect of your website is telling your potential clients why they should consider doing business with you. A website is very much like a promotional brochure, but is published on the web instead of printed on paper. The advantage of this is that you can change your site quickly without incurring the cost of printing up new brochures.

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